Archive for August, 2009

If you’re on a tight budget but need to get leads for your business, there is no better way to do it than to write articles. Most people shy away from this powerful tool because they are afraid that they don’t have anything interesting to say, or they just don’t like the idea of writing.

This is understandable, but the benefits of writing articles are too numerous to ignore.  First, you become a published author the moment you post your first piece of content; this alone adds instant credibility to your bio.

It is also a fact that when people see things in print, they automatically accept them as fact, which gives you a prime opportunity to position yourself as a source for knowledge.

Finally, when you produce enough consistent content, you become the expert advisor to your target audience and they look to you for guidance.  Do you want to be the first person they think of when it comes to your particular field of expertise?  Article writing is the way to get the job done.

So, if you’re still fearful of going this road, but would like to benefit from this powerful tool, let me clue you in on a three “secrets” to becoming a powerful article writer.

1. Become proficient at reviewing content – remember Siskel and Ebert who did movie reviews?  Those gentlemen made quite a name for themselves, and a lot of money by simply reviewing movies.  They neither starred in nor wrote movies, yet their opinion was what made them rich and famous.  You can do the same with content reviews of books or information in your particular field.

2. REMIX! – We’ve all heard this term when it comes to music when a composer of music takes some existing content and adds their own flair.  Believe it or not, there are a lot of people who read other people’s content and do their own version and put it out in the marketplace and get paid top dollar.  Use the other content as a template to showcase your own creativity without starting from scratch.  This is why you’ll find similar content in several books with the same basic category.  Don’t re-invent the wheel; just paint it a different color and add a few more spokes and there you have it.

3. Interview interesting people from your field of expertise – Oprah Winfrey comes to mind here.  Now, last time I checked, she was a Billionaire, right?  That all started from her talk show that aired for the first time over 20 years ago.  What do talk show hosts do?  They interview other interesting people, and in Oprah’s case she became famous doing that.  Everyone likes to hear interesting stories and expert commentary on their favorite subject, so go out and find people to interview and transcribe it.  If you get an hour long interview, you can dissect that into several interesting articles compelling your viewers to “tune in” for the next segments in the coming days or weeks.

Take the pressure off yourself when it comes to writing articles.  Be creative and innovative in branding yourself.  At the end of the day, you’re the expert so do what you have to do to own that space.

I’ve struggled today to come up with what to write about.  I have been busy on facebook, chatting with friends, sending out messages, checking my email, etc. Not to mention taking time to feed and bathe my children.  I am always multi-tasking and trying to find the time for everything, let alone a minute of peace for myself!

Have you ever thought, how much easier it would be if you could have access to everything in one place?  At the click of a mouse, you could literally check your email, utilize instant messaging, go shopping, and also connect with your friends on facebook and twitter?  Well, now you can!  People String is the new rage!  It is a social media site that pays you for “what you’re already doing”  It’s fun and it’s free to sign up.

Have you been having trouble trying to “sell your products or business opportunity” to people? Did you know that 97% of the population does NOT like to be sold. As soon as you start talking they will either tune you out or hang up on you? That can get pretty frustrating, can’t it?

What if I told you there was a way to determine a person’s personality based on the way they answer certain questions? Michael Dloughy’s Color To Success CD Training is a must have if you are struggling and can’t seem to get people to buy into your products or opportunity. Check it out, you’ll be glad you did.

Are you struggling with converting your hits into actual leads?  There used to be a big buzz about how to get visitors to your website and tons of people have locked on to this idea.  They have fooled themselves into thinking that visits translate into business, but they have discovered that this is not the truth.

I could care less about a hit to my website, to be perfectly honest with you.  A hit to my website is equivalent to owning a storefront business that people walk in the front door and proclaim that they are “just looking.”  You don’t want lookers – you want buyers!

So how do you get more buyers and less lookers?  Here’s the big secret:  your website must offer a compelling reason for someone to leave their information behind so that you can contact them.  It’s not about a pretty website with flash graphics and bright colors.  You want a site that compels people to leave their information behind so that you can contact them.

Once you learn how to offer a juicy benefit to your target audience, you’ll get people leaving their information in exchange for that content.

The first step is to accurately understand the needs of your target audience and deliver to them what they want in exchange for their information.  In giving that information, it must tie into your core product or service offering.  For example, let’s assume that you own a marketing and consulting business, and want to get more clients.  Everyone seems to be joining Twitter, but only a few people understand how to use this as a tool to generate business.   So, let’s say you put together a training guide that teaches how to get 20 leads per day on Twitter.

When someone lands on your website, you have an advertisement that reads, “If you’re gonna Tweet, then get paid to do it – free training exposes the secrets to profiting from Twitter.”  Your visitor sees this and in order to get access to the training they must enroll by giving you their contact information; i.e. name, email and phone number.

Now you have more than just a hit; you have an actual lead.  See how easy that works?  Forget about trying to impress your target audience with your image.  Image is nothing; profits are everything.  Wouldn’t you rather have a “vanilla” website that kicks out boat loads of leads over a “Hollywood Beauty” that is no more than eye candy?

Refocus on what’s important and that’s getting leads.  You have to give in order to get, so figure out the great giveaway and position it in front of a lot of people.  The right traffic with turn into leads.  The right leads will turn into business.

If you have been trying everything you possibly can to be successful in network marketing and just don’t seem to be getting anywhere, it’s not your fault. In most situations, the cards are stacked against you. What if you could have someone take you by the hand and be your mentor? What if you could be linked with a team of people who are all looking to be successful, they’ve been there, done that, they know what works?

Mentoring for Free is a group of network marketers who truly do mentor people for FREE. They will teach you through education and teamwork how to be successful in your network marketing business. I have been very fortunate to have found this resource and look forward to reaching my fullest potential.

Have you heard the news? There is a new type of social networking opportunity going around that actually pays you to do the things you are already doing.  People String, “Where You Own The Web”  has many different fun aspects to it.   Simply refer people to sign up for FREE accounts, complete a short survey and they’re on their way to making themselves and YOU money.

Getting Started on the fast track is easy. All you have to do is follow these simple steps:

1. Sign up for free: www.peoplestring.com

2. Attend a webinar (found in your back office)

3. Get on a call with Dr. Lenny at 6 PM EST:

Call 712-451-6055 # code 120131# to learn more about peoplestring.com

4. Pass it on to everyone you know so they can make some extra money.

5. If you have any Questions, call me directly for a 3 way call.

PHONE: (716) 782-3859

Have you been trying to create a successful business from home and just can’t seem to get it to take off? How many times have you thought, “I have a GREAT opportunity” I can’t understand why no one else would want to be involved in it. Have you been chasing around your family and friends, trying to get them as excited about what you have to offer them as you are?

Often times, people get discouraged and think that it is their fault that they are not successful. I recently discovered a FREE E-book that explains how to be successful in any network business opportunity and what you need to look for in order to reach your goals. Success in 10 Steps will answer many of your questions and you will understand why you have been struggling and how to turn that around.

If you are like many people, you have put your blood, sweat and tears into creating the “Perfect” website, you have all the cool gadgets, and have found the latest and greatest products that everyone MUST HAVE. Now what? It’s not going to do you a darn bit of good if you don’t market yourself. If no one knows you’re there, all your effort will be for not.

I recently discovered Building on a Budget. This is a great resource and it goes into detail on how you can create QUALITY, TARGETED traffic to your website or blog without having to break the bank. There are many ways to advertise your business for FREE or with little investment on your part.

The concept of Attraction Marketing is really becoming popular. If you are not familiar with what it is, it is the concept of building relationships with people and offering something of value for their time. So many new Internet Marketers make the mistake of trying to “sell someone” their product the second they make contact. (I admit, I made the same mistake starting out.)

Mike Dillard offers a course called Magnetic Sponsoring, that explains Attraction Marketing in detail and what you need to do in order to “attract” people to you. One of the great things about this, is that you will no longer have to be the one chasing around your family and friends. People will be approaching you. How great is that?

If you are anything like me, you ignore telemarketers, turn away door to door salespeople, discard bulk mail, and delete unknown emails from individuals trying to push their products or services.

People do business with people who they both like and trust, and you’re not going to get my trust if you and I don’t know each other. We were all taught as children not to talk to strangers, and this seems to extent to the concept of doing business.

Giving value starts with turning off the goal of making money completely, and turning on the goal of genuinely helping through education. Not many people want to accept the fact that it takes time to build relationships because they are after a quick buck. What suffers from this approach is that you have to go through a lot of people, burn a lot of energy, and spend a lot of money just to get a few people to transact.

One example of how to generate leads through value-based marketing is writing articles. However, you can’t write an article with the goal of making money or even getting a lead. I know that sounds backward, but let me explain. When writing an article, it must be 95% “Give” and 5% “take.”

What that means is, when someone reads your content, they must feel that the information is purely educational and can quickly benefit their situation upon the conclusion of reading your content. So, 95% of the content must contain useful tips, guides, instructions, etc. The remaining 5% represents your contact information and a “soft campaign” towards getting more information – not buying.

This approach will require consistency over time because your audience must learn to like and trust you. When you see someone on a regular basis and their message is consistent, you begin to recognize them and through that familiarity you begin to trust them.

When someone thinks about getting information about a given subject, who comes to their mind? The one that has given the most value, that’s who. You want to be anchored in the mind of your target audience as a trusted advisor in the area of your expertise, not a salesperson looking to make money on them.

What can you do starting today to position yourself as a leader and expert? Decide to start publishing content in various formats (video, audio, text, slide show, etc.) and placing that content in front of those who are looking for access to that information. The people who get paid the most are those who SOLVE PROBLEMS for the most number of people.

Once you experience the sensation of someone calling you for advice on a given subject, or looking to transact with you even if you’ve never spoken to them before, you’ll be sold out on this approach. It happens for countless numbers of professionals who understand this “secret,” and now it is available to you.