In an article published on CNNMoney.com (April 11, 2005), the Federal Reserve Bank of St. Louis found that “beautiful” people earned 5 percent more per hour than their less attractive colleagues.   Here’s a quote from that article:

“After variables like education and experience are factored out, Fed researchers said the “beauty premium” exists across all occupations, and that jobs requiring more interpersonal contact have higher percentages of above-average-looking employees. “

So, the bottom line is, if you’re ugly you get financially penalized and if you’re pretty, you get rewarded.  That’s a hard pill to swallow, but the facts show that attractive people are more valuable than unattractive people.

I practice a concept called Attraction Marketing which essentially teaches you how to draw people to you based on your value to the marketplace.  By mastering the art of Attraction, you become a magnet that people want to attach themselves to.

Now Attraction Marketing has nothing to do with your outward looks, but it does accentuate the importance of being seen as “attractive.”  If you’re an “ugly” person, meaning there is no perceived value that you bring to the table in the form of expertise or the ability to solve problems, you will be at the mercy of someone who is.

Attractiveness is something that many people want to harness because the benefits are apparent in any circle.  When you are attractive, people want to be around you; they secretly want to be like you or have a piece of you.  When someone who is less attractive befriends someone who is attractive, they automatically become more attractive by association.

Before I understood the concept of Attraction Marketing, my whole world was centered around trying to hunt after leads for my business.  I found myself feeling the sting of “lead poverty” and tried to hang on to any hint of interest from someone about my business.  I would share my business with ANYONE – whether they were qualified or not.

Then I discovered how to be attractive and it turned my world around.  I used to be the hunter and had to set “traps” for people.  Now, I’m the hunted and people are trying to “trap” me.  I used to book as many appointments as I could in order to meet my goals.  Now, I’m selective as to who gets my time from a mountain of interest that comes from people all over.

Value = Attractiveness.  Attractiveness = Business.  Business = Cashflow.  I no longer suffer from lead poverty; I benefit from “lead abundance.”

If it were possible to have 10-20 people per day contact you about your business, ready to transact and excited about working with you, how would that make you feel?  What would that do for your bank account?

When you master the art of Attraction Marketing, this will become your reality.  You want to be like the exclusive membership clubs with a two-year waiting list.  You want to be someone who people will pay 10 times the normal fee just to get your time.  Build acclaim by establishing yourself as a trusted advisor – this is the foundation to becoming attractive.

Get people to hunt you down in massive numbers and you’ve harnessed the power to be unstoppable in anything you do.  Focus on being beautiful, even breath taking (in your training).  Cause people to take a second look of admiration when you walk by (in your advertising).  Get a buzz around the room as the marvel at your elegance (in your knowledge).  This is the answer to all your problems.  Give yourself an extreme makeover starting today and watch what happens to your business.